From Burnt-Out Salon Owner to Nationally Recognised Educator, Academy Founder & Industry Leader
"We built my entire training academy from the ground up. Today, my salon runs without me, I've built a thriving education business, and I've become the kind of industry leader I once looked up to."
When Gena first came to me, she was running a successful salon but felt completely capped by the business model she had built.
Like many founders, she had become the engine behind everything.
Every client.
Every booking.
Every decision.
The business depended on her.
She knew she wanted more.
More freedom. More impact. More leverage.
She dreamed of building an academy, growing a team, becoming a recognised educator, and creating a business that wasn't limited by the hours she could personally work.
What she needed was a strategy to make it happen.
Together, we transformed her business from a service-based salon into a multi-faceted brand with education, team members, events, and scalable revenue streams.
The Results
✓ Built and launched a successful training academy offering both online and in-person education
✓ Transitioned from full-time service provider into educator, mentor, and business owner
✓ Built a team and stepped fully into a leadership role
✓ Created a salon that operates profitably without her day-to-day involvement
✓ Grew an audience of more than 225,000 followers
✓ Hosted sold-out events and trainings across Australia
✓ Became a nationally recognised educator and respected industry authority
✓ Invited to judge industry awards and contribute at major events
✓ Built a business model capable of growing beyond her personal capacity
But the biggest shift wasn't the academy.
It was the freedom.
The freedom to step away from the treatment room.
The freedom to focus on bigger opportunities.
The freedom to lead instead of simply deliver.
Today, Gena has built a business that no longer relies on her being everywhere at once. She's created leverage, built a recognised personal brand, and established herself as one of the leading educators in her industry.
Client Words:
"Rachel takes business coaching to another level.
We built my entire training academy together, both online and in person, which allowed me to hire staff, step out of the salon, and create a business that now operates without relying on me being there every day.
I've spent the last year focused predominantly on education, events, and growing my academy, something I never thought would be possible when we first started working together.
Rachel didn't just give me the tools to do it. She gave me the confidence to step into leadership and become an industry leader.
Working with her completely changed the trajectory of my business and my life."
— Gena Salerno
Academy Founder, Educator & Industry Leader
The Results
✓ Built and launched a successful training academy offering both online and in-person education
✓ Transitioned from full-time service provider into educator, mentor, and business owner
✓ Built a team and stepped fully into a leadership role
✓ Created a salon that operates profitably without her day-to-day involvement
✓ Grew an audience of more than 225,000 followers
✓ Hosted sold-out events and trainings across Australia
✓ Became a nationally recognised educator and respected industry authority
✓ Invited to judge industry awards and contribute at major events
✓ Built a business model capable of growing beyond her personal capacity
But the biggest shift wasn't the academy.
It was the freedom.
The freedom to step away from the treatment room.
The freedom to focus on bigger opportunities.
The freedom to lead instead of simply deliver.
Today, Gena has built a business that no longer relies on her being everywhere at once. She's created leverage, built a recognised personal brand, and established herself as one of the leading educators in her industry.
Client Words:
How Gena
Did the Work:
More Founder Stories:
From Burnout and Overwhelm to a Thriving Academy, Profitable Salon, and Multi 6 figure Business That Runs Without Her
From Stuck and Overworked to Sustainable Growth, Stronger Leadership, and a Business Built to Scale
From Corporate Executive to Forbes Featured Founder Leading One of the Country's Largest Marketing Agencies
From Unfulfilled UGC Coach to Respected Social Media Educator, Personal Brand Expert & Industry Authority
From Burnout and Overwhelm to a Thriving Academy, Profitable Salon, and Multi 6 figure Business That Runs Without Her
From Stuck and Overworked to Sustainable Growth, Stronger Leadership, and a Business Built to Scale
From Corporate Executive to Forbes Featured Founder Leading One of the Country's Largest Marketing Agencies
From Unfulfilled UGC Coach to Respected Social Media Educator, Personal Brand Expert & Industry Authority
From Plateaued & Playing Small to 10x'ing Her Studio and Selling Out Her Events
From Solo Founder with a big Vision to a team of 7, Sold Out Trainings, Passive Income, and One of the Most In Demand Brands in Her Country
From Making $36K a Year to Building a 7 Figure Brand and Becoming a Global Industry Leader
From Survival Mode to Doubling Her Income While Working Fewer Hours
From Plateaued & Playing Small to 10x'ing Her Studio and Selling Out Her Events
From Solo Founder with a big Vision to a team of 7, Sold Out Trainings, Passive Income, and One of the Most In Demand Brands in Her Country
From Making $36K a Year to Building a 7 Figure Brand and Becoming a Global Industry Leader
From Survival Mode to Doubling Her Income While Working Fewer Hours
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